Scott Schanke

Scott Schanke is an Assistant Professor of Information Technology Management and Director of the Center for Technology Innovation at UWM’s Lubar College of Business. His research seeks to identify and quantify effective approaches to designing and implementing the entities that represent firms and brands in customer interactions, e.g., AI-enabled conversational agents and digital brand personalities. To causally identify the merits and detriments of alternative design characteristics, he has employed a combination of controlled laboratory experiments and field experiments in partnership with several U.S.-based firms.